As many of the best cryptocurrencies appear to be temporarily settling near all-time highs, users looking to speculate on slightly more volatile tokens are searching across exchanges to find bargains.
Amsterdam-based startup TabTrader has leveraged this research with a platform that aggregates pricing and token availability across dozens of exchanges. While other platforms allow users to look at token prices across exchanges, most of them are optimized for desktop while TabTrader has built a large presence for its mobile app on iOS and Android.
As different exchanges take different approaches towards setting up new tokens, cryptocurrency traders are increasingly signing up for accounts on multiple exchanges and tracking prices across multiple apps with multiple notification types assigned to each. Many users rely on TabTrader for its cross-exchange price alert feature, to notify users when a particular symbol is above or below a certain value. Although a lot of exchanges offer this functionality within their native apps, the reliability and customizability of these push notifications has often been inconsistent.
CEO Kirill Suslov told TechCrunch that the TabTrader app has over 400,000 active users, with a particularly strong presence in Europe and Asia.
The startup has adopted a Kayak-like model, collecting token prices and charging exchange fees when users make purchases through the app. While users plug their wallet information into the app to easily make purchases through connected exchanges, Suslov says TabTrader has absolutely no access to user funds.
Besides these rebates, TabTrader also makes money with a $12 monthly subscription for the paid version, plus ads. Suslov says his team of 20 people has expanded to reach their existing audience without any paid marketing.
While tens of millions of users have created accounts on centralized exchanges like Coinbase and Binance, Suslov says TabTrader’s biggest opportunity may be to embrace so-called decentralized exchanges like Uniswap, which allow users to quickly exchange tokens with other users.
Suslov says that while exchanges have built great technology on the back end, the front end interfaces are not easy for users to navigate, leaving room for an aggregator like TabTrader to simplify the user experience while allowing users to explore decentralized exchanges for the first time. The startup says it has launched a number of Solana-based exchanges including Serum, Raydium, and Orca.
“[Decentralized exchanges] It is the most important topic in 2021,” says Suslov. “We were brought up to climb onto this rocket ship.”
Suslov told TechCrunch that TabTrader has raised $5.8 million in Series A funding from 100X Ventures, Hashkey Capital, Spartan Capital, SGH Capital, SOSV and Artesian Venture Partners.